The booklet is unfolding into the learning map.
The map is set up as a stage made from paper and cardboard to convey the DIY nature of the process.
Idealisti, branding agency in Prague, was looking for a better way to explain what is the Internal Branding service to their potential clients.
The idea was to create a learning map of the process of internal branding. The learning map is a tool which is often used during internal branding process to explain key stages. The internal branding implies workshops, discussions and interaction where employees produce many DIY materials like collages, maps, Lego constructions, photos and etc. The map is folded into a booklet.